About the Role

As a Digital Experience Manager, your main focus will be to manage interaction with customer support, guide e‑commerce leads based on the execution plan, and optimize overall digital performance based on QCP and general guidelines. This on‑site role reports to our Commercial Manager and is based out of the Mexico Support Office.

A Day in the Life

Working at H&M means no two days are the same, but a typical day will include the following responsibilities:

• Digital commercial customer planning: translate QCP into a daily site activity plan across customer groups, including content publishing (e.g., start page, navigation).
• Optimize overall digital performance based on QCP and global guidelines.
• Digital experience optimization: secure full‑funnel optimization of the holistic digital customer experience on .com and app.
• Plan analysis of sales performance, web analytics, user behavior and A/B testing to gene...