Own the Global Web Content Experience - Own end‑to‑end website content strategy, including content architecture, structure, governance, publishing workflows, and regional SEO performance. Ensure content aligns with regional presence, brand voice, user journeys, accessibility standards, and business goals. Act as the point of contact for CMS governance, regional scaling, site maintenance, hosting coordination, user access, and content audits.
Lead Search Strategy - Define and execute SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies. Optimize how World Fuel appears across search engines (Google, Bing), AI‑driven platforms (e.g., ChatGPT, Gemini, Copilot), and regional search engines (e.g., Google Maps). Drive on‑site and technical SEO improvements, including metadata, schema, internal linking, optimized structured content, and site performance.