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Digital Content & Corporate Communications Specialist

Company

Public Mutual Berhad

Location

kuala lumpur, kuala lumpur

Type

Full-time

  • Drive ongoing engagement with investors, Unit Trust Consultants, and customers to strengthen onboarding, retention, and re‑engagement strategies in line with lifecycle marketing goals.
  • Design, execute, and track multi‑channel digital marketing campaigns across email, SMS, WhatsApp, push notifications, social media, web, and app platforms.
  • Map and analyse digital journeys to uncover insights and opportunities for stronger connections.
  • Develop compelling and relevant content tailored to different audience segments and lifecycle stages.
  • Leverage analytics to measure post‑onboarding engagement, providing insights and recommendations to enhance campaign performance and maximise impact.

Job Requirements

  • Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field, with at least 6 years of proven experience.
  • Strong track record in corporate communications, reputation managem...

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