The Role

When a homeowner asks ChatGPT, Gemini, or Perplexity, Who is the best roofer in Connecticut? or What should I know before buying Hardie siding? we want the answer to be Gunner.

As our Digital Content & AI Optimization Specialist, you will sit at the intersection of digital marketing, content strategy, and artificial intelligence. You will help us reverse-engineer how Large Language Models (LLMs) source, evaluate, and recommend brands, and you will create the high-quality content required to capture that digital real estate.

What You'll Do

• AI Search Strategy: Research and test how major LLMs (ChatGPT, Gemini, Claude, Perplexity) retrieve and rank information related to the roofing and home improvement industry.
• Content Creation: Write, edit, and publish clear, authoritative, and engaging content (blogs, FAQs, whitepapers, case studies) designed to be highly readable by both humans and AI models.
• Optimization: Update existi...