The Digital Campaign Manager is responsible for driving Guardian Singapore’s e‑commerce and omnichannel growth through the planning, execution, and optimisation of integrated digital campaigns across Guardian App & Web, Marketplace, and Quick Commerce platforms. The role works closely with Commercial, Marketing, Supply Chain, Finance, and external partners to deliver campaigns that achieve performance targets in sales, margin, income, and availability. The Digital Campaign Manager also drives digital joint business planning (JBPs) with suppliers, developing omnichannel commercial propositions and ensuring Guardian captures its fair share of the growing e‑commerce market.
Principal Accountabilities 1. Digital Trade & Campaign Planning