About the Role

We are looking for a results-driven Senior Paid Media Manager to lead our global performance marketing efforts. This role will be responsible for driving efficient user acquisition at scale, with a strong focus on eFTD growth, net profit optimization, and ROI-positive scaling.

Responsibilities

• Growth & Performance Ownership
• Own paid acquisition performance (Paid eFTD, new user net profit, ROI)
• Scale investment while maintaining positive ROI
• Optimize creatives, targeting, bidding, landing pages
• Explore new growth channels
• Data, Attribution & Optimization
• Build data-driven frameworks
• Improve attribution (MMP, CUID mapping)
• Ensure accurate tracking and analysis
• Budget & ROI Management
• Manage large budgets efficiently
• Improve ROI and payback
• Set clear performance targets
• Cross-func...