Overview

We are looking for a Demand Generation Specialist to drive pipeline growth and market expansion across the PJM region (U.S. energy market). This role will focus on developing and executing targeted, account-based marketing strategies to engage large commercial and industrial energy users.

You will work closely with sales and cross-functional teams to build and execute campaigns that generate qualified leads, nurture prospects, and support expansion into a highly specialized and regulated energy market.

Responsibilities

• Develop and execute demand generation strategies focused on target accounts within the PJM region.
• Plan and launch multi-channel campaigns (email, paid media, LinkedIn, events, webinars) to generate qualified pipeline.
• Partner closely with sales to identify and prioritize key accounts, supporting an account-based marketing (ABM) approach.
• Build and optimize lead nurturing programs tail...