A South African company that provides solar energy solutions for homes and businesses is seeking a Digital Specialist & Performance Marketer who will be instrumental in optimizing and expanding their digital presence. This role demands mastery in creating and executing performance-driven strategies to significantly boost online traffic, conversion rates, and ROI. You will serve as a thought leader in performance marketing and SEO, consistently seeking innovative ways to ensure sustained competitive advantage.

Responsibilities

• Develop, manage, and optimize high-impact paid digital campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads) to achieve superior ROI.
• Continuously monitor, analyze, and optimize campaign performance based on clearly defined KPIs, including CPA, CPC, ROAS, and conversion metrics.
• Execute rigorous A/B testing, leveraging insights to refine and scale successful campaig...