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Data Scientist
Company
Entain
Location
London, England
Type
full-time
Job Description
Develop and maintain econometric models to measure marketing effectiveness, attribution, and incrementality across multiple channels and touchpoints
Design and execute controlled experiments (A/B tests, geo-experiments) to validate marketing strategies and optimize campaign performance
Build predictive models for customer lifetime value, churn prediction, and acquisition cost optimization
Analyze complex marketing datasets from multiple vendors and platforms to extract actionable insights
Collaborate with central performance marketing teams to translate business questions into analytical frameworks and statistical models
Develop AI agents and automated analytical workflows that codify marketing analysis expertise and scale insights generation
Work with AIOps engineering teams to productionize analytical models and AI agents into scalable, automated systems
Partner with software enginee...
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