Data Quality Analyst – Marketing Research and Data Analytics Department

Global Play Hub Innovations Corp.

Job Description

Job Summary : The Data Quality Analyst is responsible for systematically verifying, validating, and ensuring the absolute integrity of all marketing data, analytics, and performance reports submitted by third‑party vendors, agencies, and in‑house marketing efforts.

Key Responsibilities

• Data Auditing : Rigorously examine daily, weekly, and monthly marketing reports submitted by external vendors, cross‑referencing them against raw source data to ensure complete accuracy.
• Fraud Detection : Actively investigate anomalies, discrepancies, and suspicious variances in marketing performance metrics (e.g., inconsistencies in lead generation volumes or statistically improbable conversion rates).
• Access Governance : Secure and monitor direct, read‑only access to vendor plat...