Join DRMG as a Digital Marketing Specialist and drive lead generation through innovative multi-channel paid campaigns. Focus on maximizing campaign ROI and optimizing performance metrics daily.
As part of the marketing team, your expertise will shape the execution and reporting of paid advertising campaigns on platforms like Google Ads, Meta, and LinkedIn. You'll monitor metrics, run A/B tests, and manage relationships with external agencies. This role emphasizes data interpretation to inform strategic decisions and enhance lead quality.
Key Responsibilities:
• Manage multi-channel paid campaigns and optimize for ROI
• Monitor weekly Google Ads performance and key health metrics
• Conduct A/B testing for landing page optimization
• Create compelling briefs for web contractors and ad campaigns
• Build and maintain HubSpot dashboards and performance reports
Requirements:
• Minimum 2 years experience in paid advertising
• Proficient in digital marketing chann...