RESPONSIBILITIES

PLAYER BEHAVIOUR & RETENTION ANALYTICS

• Build dashboards to monitor player health, retention, engagement, and churn.
• Perform cohort, funnel, and player segmentation analyses to uncover behavioral insights.
• Identify churn risks, engagement opportunities, and metric anomalies, delivering actionable recommendations to product and live‑ops teams.

UA & PAID CHANNEL PERFORMANCE

• Own UA performance reporting across paid channels, tracking acquisition, conversion, and ROAS metrics.
• Build attribution dashboards and analyze campaign, channel, creative, and geo performance to drive optimization.
• Deliver actionable post‑campaign insights, monitor paid vs. organic trends, and identify top‑performing creatives.

MONETISATION & REVENUE ANALYTICS

• Track and report revenue across IAP products, geos, platforms, and player segments while monitoring core mone...