As the Direct to Consumer (D2C) Manager for SkinCeuticals in the Middle East, you will take full ownership of our online D2C business. Based in Dubai, you will be a key player in shaping the future of our D2C business for this leading medical aesthetic skincare brand. You will work in a highly collaborative role, partnering closely with brand, media, and zone teams.
Your key responsibilities will be to: - Develop and execute the D2C strategy, managing the P&L to ensure profitable growth and setting ambitious goals for the Middle East market.
- Create and lead a dynamic e-business animation plan, driving traffic through search, paid media, and CRM to fuel sales and expand our customer base.
- Ensure a premium, seamless online shopping experience by implementing unique content, services, and functionalities that reflect SkinCeuticals' medical-aesthetic positioning.
- Analyze D2C data and consumer insights to make data-driven decisions, identifyi...