Customer Segment Manager, AVP~VP, CBG-(WD81958)

Principal Responsibilities

Develop differentiated value proposition in accordance to the Wealth Continuum framework and implement key strategies for HNW customer segments

Conceptualize key initiatives to drive HNW customer acquisition in line with business goals

Digital expertise on marketing and campaign/event by leverage on resourceful eco-partner channel for biz driven

Improve collaboration with other business units and cross-market team to leverage synergies on key areas of customer acquisition and value proposition enhancement

Conceptualize, develop and implement partnership programs to augment wealth value proposition and positioning vs competitors

Analyze portfolio data and formulate strategies across customer segments to improve customer quality and loyalty

Roll out strategic projects with AI, digital tool and data science to uplift HNW customer experience to drive b...