🍁 SearchCanadaJobs.com

Customer Proposition Marketing Manager

Company

Zurich Insurance Company

Location

Kuala Lumpur, Federal Territory of Kuala Lumpur

Type

Full-time

Key responsibilities

  • Customer & market insight
  • Analyse customer needs, pain points and behaviours through surveys, focus groups, research and market intelligence.

  • Monitor competitor propositions and market campaigns to identify gaps and opportunities.

  • Translate insights into clear proposition, campaign and communication requirements.
  • Proposition development
  • Design and refine customer value propositions.

  • Define target segments, value statements and positioning, ensuring alignment with brand and regulatory requirements.
  • Customer campaign strategy, events & planning
  • Define the overall customer campaign strategy for key propositions (acquisition, upsell, cross sell).

  • Develop campaign calendars aligned to business and distribution priorities.

  • Segment customers and define audiences, campaign triggers and contact strategies across channels.

  • Plan product and ca...

    • 🍁 Ready to Apply?

    Take the next step in your Canadian career

    Apply Now