Responsibilities

• Translate brand and commercial plans into actionable initiatives for Traditional Trade (visibility, promotions, activations).
• Lead execution in point of sale, ensuring the correct implementation of materials, visibility and brand guidelines.
• Develop and follow up customer plans with key clients and distributors in the traditional channel.
• Identify opportunities to grow distribution, visibility and sell-out based on channel dynamics and customer needs.
• Coordinate with Sales, Brand and external agencies to ensure timely and high-quality execution.
• Track and evaluate performance of activations and initiatives, providing insights and recommendations.
• Manage budget and resources assigned to activations in the channel.
• Ensure excellence in execution across priority markets and key customers.
• Drive KPIs such as sell‑out growth, distribution gains, visibility compliance and ex...