Role Summary
The Customer Marketing Specialist (Events & Loyalty) is responsible for driving PropertyGuru’s core customer engagement, event marketing, and loyalty initiatives across Agent and Developer customer segments. The role leads customer‑facing events, community‑building programs, brand loyalty initiatives, and lifecycle marketing campaigns that strengthen customer relationships, increase product adoption, improve retention, and drive commercial growth.
Lead and execute customer engagement initiatives including industry summits, product launches, roadshows, awards, customer appreciation events, networking sessions, and festive campaigns. Manage event strategy, budgeting, vendors, logistics, communications, and post‑event reporting. Develop annual engagement calendars aligned with commercial priorities and customer lifecycle stages. Manage end‑to‑end event execution including concep...