Job Summary

The CDM Analyst directly liaises with several key stakeholders and global data privacy experts to understand the overall customer data structure and needs of the business unit. Responsible in ensuring ease of use of data by establishing processes for data management activities and utilizing customer data in personalizing customer experiences according to varying show, business or campaign objectives.

Accountabilities

Data Process Management

• Work with various RX BUs and teams (marketing, data, or show teams, among others) handling customer data to develop and establish an efficient and compliant flow of data and data usage from onshore or from varying CRM and registration systems to the campaigns and projects.
• Provide solutions to simplify current complex processes and roadblocks between BU and Manila and within local marketing groups, as needed.
• Deliver any needed enhancements to data extraction and repor...