Build, manage, and optimize digital ad campaigns across major platforms, including but not limited to Google, Facebook, Instagram, X (Twitter), Microsoft Ads, Shopee, Lazada, LinkedIn, TikTok, Pinterest, Messenger, Telegram, Viber, and other programmatic or third-party ad tools.
Develop and implement cost-efficient digital ad strategies and marketing plans to help our clients achieve optimal returns on their marketing investments.
Conduct keyword research, competitor analysis, and audience targeting to support campaign objectives.
Create detailed paid media plans covering ad copy, keywords, landing pages, and analytics setup.
Execute account linking, conversion tracking, and proper documentation for all campaign setups.
Track, analyze, and interpret campaign data to generate actionable insights and recommendations.
Implement A/B and multivariate testing to identify opportunities for perfo...