Manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels (with specific focus on email, push notifications and in-app messages).
Continuously refine our multi-channel communications and develop retention strategies to deliver an outstanding customer experience, applying best practices and staying up-to-date with the CRM state of art.
Support the team with the technical set up of campaigns and user journeys in Salesforce Marketing Cloud.
Ensure that all campaigns have clearly defined success metrics that are tracked and analysed: all activity should be insight-driven and measurable. Own the weekly/monthly reporting and ad‑hoc deep dives.
About You
2‑3 years experience working in Digital Marketing and CRM.
Experience working with Salesforce Marketing Cloud.