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CRM Strategy Director

Company

Hawkeye

Location

toronto, on

Type

Full-time

We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available.

We're subject matter experts in three key areas:

Strategic visioning and planning

Positioning, branding and messaging strategy

Acquisition, retention and loyalty strategy

Copy testing, benchmarking and brand tracking

Customer journeys and experience mapping

Creativity & Content

Insight-based creative briefs

CRM and targeted communications

Social media and community activation and management

Customer, competitive and market insights

Primary, secondary, quantitative, qualitative and ethnographic research

Database segmentation and cluster analysis

Digital technology and marketing strategy

Online customer experience / mapping and information architectur...

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