Overview

The CRM Specialist will play a key role in managing, optimizing and developing the company's CRM systems to support customer acquisition retention and lifetime value growth . This position works closely with Sales Retention Marketing BI and Product teams ensuring data-driven decision-making and seamless customer journeys.

This role is ideal for someone with hands-on CRM experience in Forex CFD or financial services who enjoys working with data, automation and performance metrics.

Responsibilities

• Own and manage the CRM system including configuration, workflows, segmentation, automation and upgrades
• Ensure CRM stability, accuracy and scalability across departments
• Continuously improve CRM processes to increase efficiency and conversion rates

Data Analysis & Reporting

• Analyze customer behavior, lifecycle activity and trading patterns
• Build and main...