As the CRM Manager, you will be responsible for overseeing the customer relationship management strategy and improving overall client experience across all touchpoints within Southeast Asia and Oceania (SEAO). You will work closely with Marketing, Retail departments and Customer Relations Centre to ensure all interactions with clients are seamless, personalised and impactful. Your role will be crucial in driving customer recruitment, retention and engagement while fostering long‑term loyalty to drive lifetime value. This role will involve a strategic focus for SEAO and operational involvement, particularly for Singapore & Malaysia.

• Develop, implement and manage CRM strategy for SEAO region across all channels (Retail, Wholesale, Ecommerce) to recruit new clients, increase client retention and satisfaction.
• Partner with commercial teams on yearly planning and operational execution with a focus to drive creative and ...