Role Overview

An organisation is seeking a CRM Manager to lead customer lifecycle management initiatives, delivering personalised, data-driven campaigns that maximise engagement, retention, and lifetime value. This role is responsible for developing and executing CRM strategies across email, push, SMS, and in-app channels, ensuring every customer interaction strengthens loyalty and commercial performance. This opportunity suits a professional who combines creative thinking with strong analytical capability to design high-performing customer journeys.

Key Responsibilities

• Develop and manage CRM strategy across email, push notifications, SMS, and in-app channels.
• Design and execute personalised lifecycle journeys to improve engagement, retention, and customer lifetime value.
• Segment audiences using behavioural, transactional, and demographic data to deliver targeted communications.
• Collaborate with analytics and product teams...