Digital at Primark

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CRM Campaign Coordinator

We’re looking for a hands‑on CRM Campaign Coordinator with specific Salesforce Marketing Cloud experience and a passion for CRM. This role is vital in delivering our CRM programme and ensuring we put our best foot forward, working closely with functional teams across Primark. As part of the Primark CRM Team, you’ll join a fast‑paced, commercial environment, collaborating with key stakeholders across the business.

What you’ll do

• Adapt and manage the centrally owned CRM channel calendar for assigned markets, ensuring alignment with local needs and the overall Brand/Content calendar.
• Drive CRM visibility across markets through stakeholder engagement, presentations and implementation of CRM strategies.
• Own end‑to‑end campaign delivery, from conceptualisation and execution to QA, optimisation and p...