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CRM and Automation Manager

Company

Ericsson

Location

grimstad, grimstad

Type

Full-time

**Grow with us**:
**About the role**
We are looking for an experienced Digital Marketing Manager - CRM & Marketing Automation to bridge global, regional, and local marketing teams across Europe, Middle East & Africa (EMEA). You will ensure marketing automation and CRM systems are used effectively to drive business impact, streamline processes, and support both marketing and sales initiatives.
**Key responsibilities**:
**Marketing Automation & CRM**
- Act as a bridge between EMEA Digital Marketing, Customer-Facing Marketing Teams, Global Marketing, and M&C Hub.
- Translate EMEA marketing needs into actionable requirements and coordinate with global teams on system updates and best practices.
- Support lead lifecycle management, campaign automation, and audience segmentation. Guide regional adoption of global marketing automation workflows and CRM processes.
- Ensure platforms are used to drive engagement, pipeline, and revenue.
**Data, Governance & Insights**<...

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