As our new CRM Analyst (m/w/d) at our European HQ in Offenbach, Germany, you will play an investigator/consultant role to optimize B2C/B2B CRM performances towards our customers over Pan-EU 11+ markets. Understanding CRM structure (program, process, rules, data, etc.) of each market, you communicate with local managers to analyze obstacles and improvement points, but also provide the centralized guidelines based on captured insights and internal/external best cases from the regional headquarters perspective.