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CRM Analyst

Company

Hays

Location

Cardiff, United Kingdom

Type

Full-time

Your New Company

A leading consumer brand is seeking a commercially minded CRM & Loyalty Data Analyst to supercharge the performance of its loyalty programme and drive customer-centric growth. This is a high-impact role where your insights will directly influence strategy, execution, and customer engagement.


Your new role

You'll be at the heart of a data-led transformation, helping shift the business from sales-driven to customer-driven decision-making. Using your expertise in Bloomreach and core analytics, you'll deliver actionable insights that increase visit frequency and lifetime value, contributing to a minimum of 3% LFL growth year-on-year.


What you'll need to succeed

  • 3+ years' experience with Bloomreach Engagement, including segmentation, personalisation, and API integration
  • Strong SQL and data analysis skills, with experience in visualisation and experimentation

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