As part of the hiring process for the Creative Strategist role , we’d like you to complete a short assignment to understand your thinking around content strategy and Instagram growth.

Context

Assume you are managing the Instagram account of an EdTech brand teaching coding, math, and English to kids aged 6–16 (target audience: parents in the US/UK).

The account currently has 123K followers , and the goal is to grow it to 500K followers in 12 months.

1. Content Strategy

Briefly explain:

• What 3–4 content pillars you would focus on
• What type of content would drive followers and shares

2. Content Frequency

What would be your weekly posting plan ?

Include:

• Reels per week
• Carousel posts
• Storie...