RESPONSIBILITIES

• Creative Concepting & Storytelling
  • Lead UA creative concepting, defining narrative, messaging, and format strategy before production.
  • Apply strong storytelling principles to maximize engagement within the first few seconds of every ad.
  • Develop clear creative briefs and review all assets to ensure high artistic quality and storytelling impact.
• Hands‑On Art Production
  • Produce high-performing UA creatives (static, motion, and video) and own App Store and Google Play visual assets.
  • Maintain production quality, brand consistency, and a reusable asset library to improve efficiency.
  • Contribute directly to creative production during high-volume periods to ensure timely delivery.
• Team Leadership & Development
  • Lead and mentor a small creative team, managing briefs, reviews, feedback, and delivery timelines.
  • Pro...