We are looking for a Creative Director or Creative Lead who not only conceptualizes, but executes. The focus is on scalable content creation using AI, with this role playing a central part in the next growth phase of XOUXOU. The goal is to build a distinctive, culturally relevant visual language that can be produced efficiently. You will work closely with founders, marketing, and product teams to create a system that consistently delivers high-quality creative output.

Tasks

• Develop and evolve the visual identity of XOUXOU

• Build a scalable AI-driven content system across image, video, social and ads

• Hands-on creation of creatives for performance marketing and organic channels

• Creative direction for campaigns, launches and product drops

• Translate brand into high-performing content across paid and organic

• Lead and potentially build a small creative team or manage external resources

• Ensure consistency across a...