**Overview**

To lead the development of high-impact, culturally relevant copy for francophone markets, ensuring creative excellence, brand consistency, and effectiveness across all channels.

The role is accountable for translating business and creative briefs into compelling narratives that resonate with target audiences, while elevating the overall quality of copy output within the agency.

**Responsibilities**

1. Creative Development & Copy Leadership

- Develop original, high-quality copy in French and English across multiple channels (campaigns, digital, social, film, CRM, and activations).

- Own the quality, tone, and effectiveness of copy output across assigned projects.

- Craft strong concepts, headlines, taglines, and narratives that drive audience engagement and campaign performance.

1. Francophone Market Relevance

- Adapt and localise global/regional creative into culturally resonant work for fra...