Description
AWS Skilling and Social Impact (SSI) exists to fuel, align, and amplify the good that AWS does in the world. We accelerate social impact with cloud and AI technology and expertise, and engage AWS customers, Partners, and Builders to deliver social and business value. To advance this mission, we seek a Content Strategy Lead to drive complex product marketing initiatives that demonstrate the power of AWS technology to make a positive impact in the world. The successful candidate will have experience marketing products across multiple channels — website, blogs, newsletters, social — for internal and external campaigns, as well as a track record of earning trust with peers, cross-functional stakeholders, and executives.
Key job responsibilities
* Manage the full lifecycle of complex product marketing initiatives and define strategy and measurement with limited guidance
* Develop comprehensive marketing strategies spanning targeting, go-to-market plans, positio...