Web Content Strategist – 6+ month contract with possibility to convert to full‑time. Must reside in Ottawa and be in‑office twice a week.

Responsibilities

• Build web strategies and roadmaps that support the client’s digital and customer experience goals.
• Partner with CX to define target‑state journeys and digital channel direction.
• Turn strategy into clear, actionable plans with defined success metrics.
• Use research, data, and benchmarking to identify opportunities and best practices.
• Shape data, content, SEO/GEO/AIO, and personalization strategies.
• Ensure accessibility is embedded across content, design, and technology.
• Contribute to quarterly and annual planning with business and tech partners.
• Guide teams on requirements, UX/UI, development, and data collection.
• Monitor performance and user behavior to drive continuous improvements.
• Align web, search, content, perso...