Independent and strategic thinking, able to conceptualise digital and social content strategies aimed at increasing engagement, strengthening brand positioning and driving measurable business outcomes
Develop content ideas and narratives that extend into gamified mechanics such as missions, rewards, tiers, challenges, spend-to-win concepts and interactive digital experiences
Translate campaign and loyalty concepts into platform-native content formats including teasers, explainer posts, gameplay walkthroughs, reward reveals and community driven participation content
Develop and manage structured content calendars across platforms, ensuring alignment with brand, campaign, CRM and gamification objectives
Design, refine and deploy AI prompts to generate captions, scripts, gameplay narratives, reward messaging and content variations efficiently while maintaining brand quality and tone