Required to be based in either London, Coventry or Glasgow.
As a Barclays Commercial Targeting and Modelling Manager, you will have responsibility for a named business line, and will drive the marketing strategy for customer contacts to deliver near-perfect/relevant targeting and commercial outcomes. You will have the opportunity to develop an end to end targeting strategy, including the propensity models that drive it, for all our channels including face‑to‑face, telephony, e‑mail, on‑line, mobile banking and direct mail. You will also be responsible for analysing performance trends and behaviour to identify opportunities to drive commercial benefits.