About 13AM and Project 195

13AM is on a mission to become the first brand in human history to have artist representation from all 195 countries on Earth. In a world that often feels increasingly divided, where negative narratives dominate headlines and cultures are frequently viewed through the lens of politics or conflict, the creative world still fails to fully reflect the diversity and scale of talent that exists across the planet. We've set out to correct this by building a movement that leads with positivity, proof that global collaboration is still possible, that culture is bigger than conflict, and that creativity exists everywhere, even if opportunity hasn't until now.

For the past three years we've been building 13AM Project 195. The goal is to be the first creative brand in human history to have representation from every single country in the world. One community, one collection, and one story. All 195 nations. This has never bee...