Position

Commercial Excellence & Multichannel CRM Manager – Nutrition Division, Abbott

Location: Spain – Madrid (Building Four)

Responsibilities

• CRM & Multichannel Strategy:
  • Define & execute CRM Multichannel strategy aligned with commercial and brand priorities.
  • Own CRM vision, roadmap, and value realization.
  • Design customer‑centric engagement models across field force, remote, and digital channels.
  • Ensure CRM is the backbone of commercial execution and decision‑making.
• Multichannel Customer Engagement & Orchestration:
  • Define multichannel engagement frameworks, channel roles, and interaction rules.
  • Enable personalized engagement models by customer segment and behavior.
  • Leverage analytics and AI to optimize channel mix, sequencing, and engagement intensity.
  • Translate insights into clear guidance for field and marketing teams.
• Data, Anal...