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Cluster Manager- Digital Campaign Management For Leading NBFC

Company

Skill Ventory

Location

Pune, Maharashtra

Type

Full Time, Permanent

Roles and Responsibilities

PRINCIPAL ACCOUNTABILITY
  • Manage Team of campaign managers to drive business through Digital push campaigns

  • Data Mining, cleansing, extraction from existing Databases on SQL

  • Create contextual product specific databases

  • Create Automated process for reporting and auto campaign trigger through Power BI

  • End to end process ownership from data selection to sales.

  • System automation for repetitive campaigns

  • Analyze campaign performance and take corrective actions to improve performance

  • Performance analysis basis historical data and create statistical models

  • Build propensity models to identify high performance customer segments

  • Develop campaign dashboard on Power BI for Senior Management presentation

  • Analyze campaign performanc...

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