Purpose of Job: To lead and support strategic marketing, clinical positioning, and product engagement initiatives for the Specialized Diagnostics and Point of Care (SDP) portfolio Responsibilities: Develop and deliver technical content for product presentations, training sessions, marketing materials, and scientific events. Support the marketing team in planning and executing promotional activities, product launches, exhibitions, and workshops. Work closely with the sales and application teams to align on messaging, strategy, and customer engagement plans. Monitor market developments and clinical trends to identify opportunities for portfolio expansion or enhancement. Build and maintain strong relationships with Key Opinion Leaders (KOLs), clinicians, and partners to strengthen product credibility and visibility. Conduct product evaluations, gather user feedback, and provide insights to product managers for continuous improvement. Accountable for stock inventory, pricing, product recal...