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Chief Marketing Officer

Company

J. Awan & Partners

Location

dubai, dubai

Type

Full-time

Key Accountabilities
  • Accountability
  • Key Responsibilities
  • Success Indicators
Growth Strategy & Demand Architecture
  • Define azakaw’s demand generation strategy, channel mix, PLG funnel, paid media, conversion targets by stage.
  • Own the path from 30-40 to 250 MQLs per month.
  • Design the media budget framework and spend-to-pipeline model.
  • Define market entry sequencing for Africa, Brazil, UK and deeper KSA penetration.
  • Document strategy with channel-level targets.
  • Allocate budget with ROI expectations, keeping MQL trajectory on track.
Product Marketing & Competitive Positioning
  • Build module-level positioning for KYC, KYB, AML, Corporate Compliance, and Transaction Monitoring.
  • Define messaging by ICP and region.
  • Position azakaw against RegTech incumbents on regional relevance and audit defensibility, not price.
  • Own competitive intelligence...

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