Role : Chief Manager – Marketing Innovation, Products & Programs
Job Purpose
Own and drive Air India Express's member programs and product strategy
Engineer a commercially led ecosystem that increases repeat purchase and retains the flyer and member base.
Lead the full program roadmap across Customer Experience, Marketing integration, Program Governance, Loyalty, Product, and Partnerships — translating customer and commercial data into AI-powered interventions that drive measurable revenue impact.
Act as the custodian of member relationships across all touchpoints , driving strategy and go-to-market priorities in close collaboration with ICT, Revenue Management, Customer Happiness, Digital and e Commerce.
Key Accountabilities
1. Program Strategy & Management
Own and drive end-to-end customer lifecycle management — activation, engagement, retention, and reactivation.
Design and optimise member journeys and lifecycle interventions to improve repeat purchase and...