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Category Manager

Company

Astral Adhesives

Location

Mumbai, Maharashtra

Type

Full-time

Category Handling: Silicone Sealant

Product Management

  1. Ensure to articulate the process of bundling products into singular category, business unit and address procurement, merchandising, sales and other retail efforts on the category as a whole.
  2. Collect base data of last six months and analyze sales trends based on Shoppers behavior, demand/need and derive insights that form strategy to drive growth for the category.
  3. Responsible for the design and execution of marketing strategies, innovations, designing, and rolling-out new products
  4. Design and coordinate promotional campaigns and other marketing efforts across channels
  5. Understands intimately the Indian marketing and communication landscape and can help position the brand accordingly
  6. Product portfolio analysis, market mapping - consumer, competition, pricing, channels, sourcing, etc. aimed at growing the market share and launch of new products and und...

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