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Category Manager (m/f/d)

Company

Lotus Bakeries

Location

Düsseldorf, North Rhine-Westphalia

Type

Full-time

Job description

Strategic Category & Customer Management

  • Act as the primary contact for sales teams, translating the national growth strategy into actionable customer plans across promotion, assortment and communication
  • Define targets, track performance, and optimize execution to drive category and brand success
  • Data-Driven Decision Making

  • Continuously monitor KPIs from Circana/Nielsen, Gfk, and research insights to manage category, channel, and customer performance
  • Identify market trends & shopper insights to develop data-backed growth recommendations
  • Best-in-Class Storytelling

  • Develop compelling sell-in stories, ensuring strong customer buy-in through insight-driven narratives
  • Data & Budget Management

  • Oversee local data contracts and manage strategic relationships with Nielsen, GfK, IRI, ensuring optimal budget allocation for insights and reporting
  • Shelf & Category Optimization

  • Lea...
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