Role Summary

The Category Head – Kids is fully accountable for the end-to-end success of the Kids category. This is a P& L owning role with responsibility across revenue, margins, growth strategy, partnerships, and performance-led creative execution.

This role does not design or write copy, but owns outcomes by directing the right teams, asking the right questions, and making sharp commercial decisions.

WHAT THIS ROLE ACTUALLY OWNS

A. Business & P& L Ownership (NON-NEGOTIABLE)

 Own the Kids category P& L end-to-end

 Set and deliver revenue, margin, and contribution targets

 Decide budget allocation across:

o Performance ads

o Creator spends

o Product launches

 Track SKU-level performance:

o Revenue, margins, velocity, cannibalization

 Identify underperforming SKUs and take commercial corrective actions

B. Product Understanding & Positioning (NOT R& D) <...