Track and analyze campaign performance metrics including conversions, impressions, click-through rates, and engagement to evaluate effectiveness and identify optimization opportunities.
Build and maintain clear, concise reports and dashboards to communicate marketing performance and insights to internal stakeholders.
Create and update HTML email templates based on provided specifications, ensuring responsiveness, functionality, and brand consistency.
Collaborate with Client Success teams to deliver high-quality email templates on time and aligned with client branding and campaign goals.
Support data hygiene efforts, including list cleaning, segmentation, and validation, to ensure campaigns are deployed to accurate and compliant datasets.
Assist in troubleshooting campaign issues and identifying process improvements to enhance marketing execution and per...