In this role, you will develop strategic and effective marketing campaign plans based on market insights and business objectives. This role involves research, audience definition, message development, and collaboration with cross-functional teams to create impactful campaigns.**Key Accountabilities*** Develop integrated marketing campaign plans.* Conduct market research and competitor analysis.* Create detailed campaign briefs for stakeholders.* Collaborate with creative, media, and product teams.* Define KPIs and measurement frameworks.* Stay updated with industry trends and best practices.* Analyse past campaign performance for learnings.* Ensure plans align with brand guidelines.**Key Requirements*** Bachelor’s degree in Marketing, Business, or a related field.* 6-7 years of experience in campaign strategy, marketing planning, or integrated marketing roles.* Strong analytical skills with experience in market research, competitor analysis, and campaign performance evaluation.* Proven...