The Category Manager (FMCG) is responsible for developing and executing the category strategy to drive sales growth, profitability, and overall performance of assigned product categories. This role manages the end-to-end category lifecycle, including assortment planning, pricing, promotions, supplier negotiations, and performance analysis.

Key Responsibilities

1. Category Strategy & Planning

• Develop category strategies aligned with business goals to grow sales, margin, and market share.
• Analyze market trends, competitor activities, and customer insights to optimize category performance.
• Identify opportunities for assortment expansion, new product introductions, and category innovation.

2. Assortment, Pricing & Promotion Management

• Define and manage the product assortment mix based on demand, profitability, and customer behavior.
• Set and moni...