Contract Type: Unlimited / Full-Time
Country / City: Colombia / Bogotá
Company: Beiersdorf S.A.C. (Peru)
Job Function: Marketing / Market Research
Lead Eucerin/Aquaphor brand strategy and priorities across the Andean Markets (Colombia, Ecuador and Peru); Developing brand relevant KPIs on short-mid-long term: Market Share, Net Sales, GM%, Brand Equity, Ebit, Share of Prescription through sustainable and profitable growth. Driving synergies and a single activation game plan, maximizing the innovation, communication, and investments across the Andean region. Leads Medical Management & Detailing to ensure brand image perception as the #1 “medical skin care brand” & ”most recommended brand” by Dermatologist and other HCPs. Oversees a team of 37 people including Brand Managers, Category Activators, Medman Mgrs and Medical detailers.