Typical Accountabilities
- Define and execute marketing and sales strategies, including planning, pricing, and brand differentiation, ensuring all activities support targeted business results for brands.
- Use market analysis and trend insights to drive success across assigned franchises or brands.
- Monitor and drive operational efficiency, ensuring performance objectives align with organizational expectations.
- Oversee budgetary compliance, resource allocation, and financial management for the business unit or franchise.
- Represent the franchise or business unit in key internal and external engagements.
- Lead and develop sales and marketing teams to achieve high standards of talent management and commercial performance.
- Develop and manage key supplier and partner strategies that underpin sustained commercial performance and access to market opportunities.
- Ensure (pre)launch excellence, robust account management, master digital and omnichannel...